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Atlanta, GA -  (December 11, 2017) – Rebecca Guinn, CEO of LifeLine Animal Project in Atlanta, is joining rescue and shelter leaders from across the country in a new initiative launched by Best Friends Animal Society to end the killing of dogs and cats in our nation’s shelters by 2025. The goal is to save the approximately 5,500 dogs and cats that are killed in shelters every day simply because they don’t have safe places to call home.

A national steering committee has been formed to help guide the efforts. The committee is being led by Best Friends and comprised of leaders in animal welfare who have played key roles in driving no-kill agendas in a variety of cities and towns, from Los Angeles to Lynchburg, VA.

The purpose of the national steering committee is to help develop more coordinated efforts within the animal welfare movement by providing oversight and expertise to no-kill coalitions nationwide, encouraging increased participation around priority life saving programs, exchanging ideas, and enhancing widespread ownership of the 2025 goal.

“There has been a lot of progress and momentum for no-kill programs across the country but the work has been segmented,” stated Gregory Castle, co-founder and CEO, Best Friends Animal Society. “As a movement, we need more efficiency and collaboration. The 2025 steering committee is focused on making the no-kill movement more accountable, committed and coordinated than ever in order to achieve our national no-kill mission within the next eight years.”

2025 Steering Committee representatives include:

●             Francis Battista – Co-Founder/Board President, Best Friends Animal Society

●             Judah Battista - Co-Founder/Chief Regional Programs Officer, Best Friends Animal Society;

●             Bonney Brown - President and Principal Consultant, Humane Network;

●             Brenda Barnette - General Manager, Los Angeles Animal Services (LAAS);

●             Gregory Castle – CEO/Co-Founder, Best Friends Animal Society;

●             Julie Castle - CDMO, Best Friends Animal Society;

●             Jon Cicirelli - Director of Animal Care and Services, City of San José;

●             Denise Deisler - Executive Director,  Jacksonville Humane Society;

●             Rick DuCharme - Founder and Executive Director, First Coast No More Homeless Pets;

●             Rebecca Guinn - CEO, LifeLine Animal Project;

●             Mary Ippoliti-Smith - Executive Leadership Team, Maddie’s Fund;

●             Dr. Ellen Jefferson - Executive Director, Austin Pets Alive!

●             Adam Lamb - CEO, Brandywine Valley SPCA;

●             Christi Metropole - Founder and Executive Director, Stray Cat Alliance;

●             Dr. Sara Pizano -  Team Shelter USA, LLC

●             Lee Ann Shenefiel - Deputy Chief Animal Services Officer, Austin Animal Center;

●             Holly Sizemore - Chief National Programs Officer, Best Friends Animal Society;

●             Makena Yarbrough - Executive Director of Lynchburg Humane Society

Save twice the lives with all donations doubled through December 31

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ATLANTA (November 30, 2017) – With Thanksgiving over and December a day away, LifeLine Animal Project is already feeling the spirit of generosity this holiday season as Anisa Telwar Kaicker, along with her team at Anisa International, pledges to support the organization with matching holiday donations. For the sixth consecutive year, Anisa will match every dollar donated – up to $50,000 – through December 31, 2017. 

“Anisa International’s matching grant plays a crucial role in supporting our mission to save every healthy and treatable animal in our care,” said Rebecca Guinn, CEO of LifeLine Animal Project. “We are so grateful that Anisa and her team support and share our vision to make Atlanta a lifesaving community for homeless pets.”
LifeLine Animal Project, Atlanta's leading non-profit animal welfare organization, was founded in 2002 with the mission to end the shelter euthanasia of healthy and treatable animals. Since taking over management of both the DeKalb and Fulton County Animal Services shelters in 2013, they have increased adoptions by over 300 percent. Additionally, they’ve performed over 105,000 low-cost or free spay and neuter surgeries, provide services to over 30,000 pets each year and offer free veterinary care and other resources to pets of people who need them most.

Anisa International, a global leader in the design and creation of unique beauty tools and solutions, recognizes LifeLine’s impact on the Metro Atlanta area and is proud to be a committed partner in their fight to make Atlanta a no-kill community.

“Our involvement with LifeLine Animal Project is something that is very near and dear to my heart and I’m proud to continue our support by matching their holiday donations,” said Anisa Telwar Kaicker, CEO and Founder of Anisa International and Chair of the LifeLine Board of Directors. “I encourage all Atlantans and animal lovers to consider giving back to this incredible organization this holiday season.”

LifeLine not only cares for the animals in the shelters but they place a great emphasis on serving communities in need through the LifeLine Spay & Neuter Clinics and various outreach programs. Their newest program, Pets for Life, focuses on a door-to-door approach of building relationships to help improve the standard of care for animals and to help bridge the resource gap for communities in need.

For more information on LifeLine, please visit LifeLineAnimal.org. To help save twice the lives this season, donate, visit LifeLineAnimal.org/HolidayMatch or send a check by mail to LifeLine Animal Project, P.O. Box 15466, Atlanta, GA 30333.

ATLANTA, GA – November 9, 2017 LifeLine Animal Project has stopped using breed labels to identify dogs at its shelters, including DeKalb County Animal Services, Fulton County Animal Services and the LifeLine Dog House & Kitty Motel. Instead, the organization is helping potential adopters learn about each dog by focusing on the dog’s personality, behavior and how well he or she fits into their lifestyle to create better matches for adopters and dogs.

According to numerous studies, including one in The Veterinary Journal, breed labels are frequently inaccurate and have negative impacts such as breed discrimination and a higher rate of dogs being returned to shelters. One reason why breeds are so often mislabeled, is because only one percent of a dog's DNA determines how the dog will physically look, so there is no accurate way to assess the dog’s breed without papers or a DNA test. 

LifeLine believes that a dog’s label or physical appearance is not an indication of their personality, their behavior, or their suitability for a particular adoption placement, and that removing breed labels gives potential adopters a chance to connect with a dog without being inhibited by breed.  To learn more about LifeLine Animal Project, please visit LifeLineAnimal.org.

Black Friday through Cyber Monday all fees on all animals will be waived at all shelters!

ATLANTA, GA – November 24, 2017   Do something different this Black Friday weekend!  Skip the mall traffic, long lines and credit card bills, and adopt a lifetime of love!  LifeLine Animal Project is offering fee-waived adoptions to approved adopters from Friday, Nov 24, to Mon, Nov 27, and all adoptions include the animal’s spay/neuter, microchip and vaccines, a $250 value, at no cost! The adoptions are being sponsored by Zappos.com and North Shore Animal League.

Last year, we set a record with 374 animals getting adopted!  This year, we want to beat that record and see at least 380 shelter pets in new homes!

All of LifeLine Animal Project’s shelters are participating, including: DeKalb County Animal Services, 3280 Chamblee Dunwoody Road, Chamblee; Fulton County Animal Services, 860 Marietta Blvd NW, Atlanta; LifeLine Dog House & Kitty Motel, 129 Lake Street, Avondale Estates; and LifeLine Cat Adoption Center, 3172 E. Ponce De Leon Ave, Scottdale.   

For shelter hours, phone numbers or to view animals available for adoption, please visit LifeLineAnimal.org.

LifeLine is incredibly honored to be featured in Southern Seasons' 2017 Fall Issue! Check out the full article here.

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LifeLine Animal Project

Founded in 2002 and now managing DeKalb and Fulton County Animal Services, LifeLine Animal Project is the leading non-profit organization working to end the euthanasia of healthy and treatable dogs and cats in metro Atlanta shelters. Together, we will make Atlanta a no-kill community.

LifeLine Animal Project is an IRS 501(c)(3) non-profit organization and all donations are tax-deductible.

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